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Zivame launched a new campaign, #DekhoMaineKyaKiya, which encourages women to outline their inner desires. The primary concept behind the campaign is that women want to accept themselves in new and intriguing approaches and want to expand their limitations, but for some, the question of ‘Can I pull it off? ‘stops them. The campaign captures self-assurance and chance.

The film depicts women of various ages, shapes, and geographies, all of them enjoy moments of freedom and happiness. The campaign delivers the liveliness of how the ideal intimate wear can make a woman’s feel positive about her body, whether for a mother spending cheerful time with her children or for youthful women breaking the rules and praising their own style.

Amisha Jain, chief executive officer, Zivame, said, “Our campaign celebrates every Indian woman as she goes about life, stealing simple moments to make them her own, fulfilling desires and at times pushing the boundaries. We want her to explore her dreams with confidence that comes from the right intimate wear.”

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