Welcome folks, to the year of Taigun. Yes, 2021 has been declared solely to Taigun by Volkswagen India recently.
To generate interest in the brand’s latest entry into the mid-size SUV sector, the company produced an exceptional activation in New Delhi that dramatically drew the car’s persona.
Volkswagen staged a stunning illumination show at Central Park in New Delhi’s commercial centre Connaught Place for four days edging closer to the debut. The spectacular exhibition displayed the Taigun’s various facets and colours, captivating audiences both in reality and via streaming.
To do this, a sturdy grid made up of 2500 LED pixel balls was devised and built in partnership with international partners. On the rain-soaked, open-air surface of Central Park, the dynamic canvas required almost 144 hours to build. After that, it was designed to create a myriad of light and colour configurations in constant motion. Furthermore, towers as tall as 70 feet were erected surrounding the site to accommodate cameras and other broadcast equipment needed to transmit the event all around the planet.
After hyping the newest automobile for nearly one year, the brand deserved a spectacular debut. The activation intended to develop a robust and engaging experience that reflected the SUV’s powerful and dramatic attributes.
When Chai Met Toast, Bandish Projekt, Kings United, and Raghav Meattle performed live as part of the event. An aesthetic experience for the audience and virtual users were also created through an interactive 360 degree Showtime. The space had 2500 square feet of LED screens, multichannel audio, and over 90 minutes of material to highlight Volkswagen’s latest product. The Taigun’s simulated display was smoothly stretched into genuine SUVWs erupting from the screen, but the reveal phase brought the house down.
Volkswagen India’s Taigun Spotlight campaign succeeded in generating anticipation for the debut, raising awareness, and generating interest in the company’s newest model.