Tomorrow is Jharkhand and Bihar’s most famous festival – The Chhath Puja. To celebrate this festival, Tata Tea Leaf has rolled out an integrated campaign.
The festival is Bihar and Jharkhand’s jewel. To honour the festival, Tata Tea Leaf released a special pack. It comes in tandem with Champaran Talkies’ OTT platform Bejod for a video song for Chhath puja 2021.
The brand is incredibly proud of its capability to showcase and celebrate Bihar and Jharkhand’s rich tradition and culture. Tata Tea Leaf acknowledges the local peculiarities as a chai mainly produced for Bihar and Jharkhand. It has launched a campaign to commemorate the festivity, a vibrant and elevated celebration.
The unique pack pulls the festival’s themes to life and captures its authentic soul. The joyous visuals abound in the bright yellow pack, which perfectly captures the sentiments involved with Chhath Puja. The pack includes festivity’s unique features, enthusiasm and love.
It’s the second time the brand is working with Bejod for the video to make the occasion one-of-its-kind. Bejod’s song premises on the idea of ‘Chhath from Home’. The song considers the present pandemic condition.
Puneet Das, President, Packaged Beverages, TATA Consumer Products, said, “Chhath Puja is the biggest and most renowned festival celebrated across Bihar and Jharkhand. The special Tata Tea Leaf Chhath Puja pack brings alive the true spirit of the festival.”
He added, “Our association with Bejod for Chhath Puja is a one of its kind initiative to connect with the consumer by being part of the festivity.”
This campaign aims to create a happy atmosphere while celebrating with family over a cup of tea. It demonstrates a great deal of respect for the people of Bihar and Jharkhand.