Square Yards, a Gurugram-based real estate company, conducted a city-wide OOH promotional effort in Mumbai Metropolitan Region, Delhi-NCR, and Bengaluru to retain buyer attention, increase brand visibility, and build consider among its target socioeconomics.
Kanika Gupta Shori, COO, Square Yards, said, “Buying a home has become a prerogative for millions of Indians post-COVID-19. With technology and digital platforms playing a critical role in the home buying journey now, taking our full-stack proposition to consumers has been core to our brand approach over the last 12 months. Through this impactful OOH branding exercise, we have tried to create a long-lasting impression in the minds of our consumers.”
For this campaign, Square Yards claimed to have used guerrilla marketing and advertising tactics, including the usage of call-to-action terms over a yellow background. According to the corporation, those billboards are located in the most prominent areas of target towns to elicit as much interest from potential clients as possible and build commitment to the company’s digital stage and traditional distribution networks.
The marketing campaign emphasises how the brand is committed to improving the buyer experience through its 360-degree property contributions, making home-hunting more efficient, productive, and secure. The corporation claimed that this high-powered promoting effort shows a suitable explanation to Square Yards’ challenging business as usual, with 450+ boards strategically placed throughout locations.