Burger King India has recently released an ad campaign to promote its new ‘Stunner Menu.’ A TVC has been launched outside every Burger King restaurant with activation, where people are invited to spin a wheel to win any food item. The Stunner Menu includes vegetarian and egg dishes, priced at just Rs 50.
Aside from a television commercial, the five-week marketing campaign will also advertise the recently launched menu through print, digital, social media, OOH, in-restaurant, and on-floor drives. During the promotion, the Instagram page of Burger King India will start multiple challenges in which customers can win free Stunner Menu food.
Kapil Grover, chief marketing officer at Burger King India, said, “The Stunner Menu was created with thorough market research, keeping the current guest needs in mind. The guest expectation for ‘value for money’ is paramount in the current macros and our new Rs 50 Stunner Menu is designed to deliver the same.”
The Stunner Menu is open to everyone 24×7 at every Burger King India outlet.