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Reliance Jewel has unveiled a marketing campaign for its Aabhar collection called ‘Rishton Ka Dhaga’. The campaign is designed by Scarecrow M&C Saatchi to celebrate the long-term relationship the company has built with its craftsmen and customers.

The marketing campaign began with a heartfelt film that can commemorate the long history of Reliance Jewels’ relationship with artisans from all over the country and Reliance Jewels’ relationship with its clients. A relationship is beautiful when it is woven with a thread of love and respect.

Rajendra Gupta, an Indian cinema, television, and theatre entertainer, lends his warming voice to the film. The advertising effort is known for its presence across various platforms, including cinema, print, outdoor, in-house, and advanced.

Sunil Nayak, chief executive officer, Reliance Jewels, said, “We are what we are because of our customers, our employees and our artisans. And we won’t miss a single opportunity to express our gratitude towards them. Through this campaign, we want to thank everyone for the love, trust and belief they have bestowed upon us all these years.”

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