Pinterest, the image-driven social media platform, has bid adios to all weight-loss-related marketing, symbolism, and terminology, evolving into the necessary transcendence platform to do so.
Because the company joins a more extensive body-positivity movement, advertisements selling eat-less or slimming goods are removed from the stage. This includes any substance material that promotes or creates specific body kinds.
Such targeted promotions generally include instructions on fixing one’s body, hinting that something is wrong with a person’s true appearance. This affects their mental and enthusiastic well-being.
Given how the algorithm works, a new mother, for example, may be swamped with weight-loss ads soon after conceiving a child, thereby impacting her consciousness at a sensitive time. Diet food is promoted in this manner, which is worse than we realize.
At this time, there are no weight-loss testimonials allowed. However, the ban currently does not follow marketing a healthy way of life, habits, or product in the sense that they no longer “focus on weight loss.” Pinners will be able to search for topics such as weight-loss advice and healthy eating recommendations.
The announcement comes as more than 60% of Pinterest users are female, with many of them being immediately influenced by eating disorders, eating diet food, and body shaming.
When it comes to such rules, Pinterest is obviously not the only platform. Instagram and Facebook both banned advertisements for “amazing” diets and weight loss goods in 2019. Snapchat has ad rules that ban alongside, before-and-after photographs of only the most attractive portions of the body, rather than the full body. Pinterest is the first platform to prohibit these adverts entirely.
On the other hand, Twitter currently has no advertising standards specifically related to weight loss, weight-loss plans, or health.