A usual Diwali ad campaign features scenes of families getting together, sharing sweetmeats, blazing diyas, and making rangolis. Simply Diwali, a OnePlus campaign, ditches these traditions proudly.
OnePlus developed an innovative campaign for Diwali this year, including print advertising, wacky radio snippets, hilarious video material, and out-of-home activations.
Get, set, go!
How are #SimplyDiwali ads different from other Diwali ads?
OnePlus takes a swipe at festive advertisements designed with almost the same repetitive ideas every year to captivate buyers in a series of funny ad videos. While these storytelling vignettes are pretty realistic, they are all excessively ‘been there, done that’. They have very little to do with the main product.
The quick, crisp Simply Diwali commercials amusingly and powerfully express the brand’s message, distinguishing among the jumble of syrupy advertisements that rotate around the same old classics.
It’s on the paper, it’s on the internet, it’s everywhere
Even the newspaper ads defied standards by using sleek, creative images to deliver the information in a non-obtrusive fashion.
The copy of the print ads stated, “Would you rather have an ad with a bunch of random people pretending to be a family and doing cliché festive things? Or just turn the page over? #SimplyDiwali.” Then there’s information on the brand’s holiday specials.
OnePlus also lead radio stations with certain basic but funny communications to build numerous contacts and attract consumers. On the OOH front, the firm chose billboards near OnePlus Experience Stores to highlight products and deals that screamed ‘skipping the drama’ this Diwali.
LIT vibes by OnePlus
But the campaign wasn’t simply about exposing the stereotypes. This year, the brand intensified the spirit of the season in a completely original way. Through a social media contest, the OnePlus community effectively conveyed joy, elegance, and LIT vibes.
Users can have their photographs featured on OnePlus billboards. All they gotta do is upload pictures on social media using the hashtag #YourFestiveShot. The selected entries were exhibited on interactive billboards in Bangalore, Mumbai, Pune, Jaipur, Ahmedabad, Kolkata, and Hyderabad.
The hashtag #SimplyDiwali quickly became a viral sensation on Twitter. The campaign already has received over 9.8 million impressions over OnePlus’ social media profiles on Facebook, Twitter, Instagram, and YouTube, proving its success.
This year’s Diwali promotion from OnePlus will be marked in history. A campaign reanimated using relevant information and handled flawlessly.
Congratulations to the campaign’s creators!