Viral Ads

Nike restores life in 20,000 old sneakers by turning them into a basketball court

0
Nike restores life in 20,000 old sneakers by turning them into a basketball court
Nike restores life in 20,000 old sneakers by turning them into a basketball court

Nike “Move to Zero” initiative includes a basketball court and playground created of worn-out 20,000 sneakers for a zero-waste, zero-carbon future.

Nike restores life in 20,000 old sneakers by turning them into a basketball court

Source: Accept & Proceed

Nike goes big when it comes to sustainability and environmental protection. So, the ‘Move to Zero’ initiative by Nike involved something extraordinary – a basketball court. But it’s not just a basketball court. It’s a court built from 20,000 decapitated and old sneakers. Nike resurrected the sneakers by constructing a completely operational basketball court and playground in New Belgrade, Serbia. The concept was created by London-based creative agency, Accept & Proceed (A&P).

Nike restores life in 20,000 old sneakers by turning them into a basketball court

Nike’s Initiative ‘Move to Zero’

The basketball court is located in the place which itself is an ode to several sports’ prodigies. The court emblazons “BLOK 70” in special Serbian lettering to support and show respect to New Belgrade’s local community. Designer Nigel Cottier created a striking yet useful shared space by combining bold, brilliant hues and creative designs.

Nike restores life in 20,000 old sneakers by turning them into a basketball court

Source: Accept & Proceed

“It was fascinating to come up with the different elements of lettering that can inform another function, like a free-throw or half-court line, and even more exciting to think that the design will not only inform the players’ movements but influence the community spirit and energy of Block 70,” adds Cottier.

A children’s playground, bleacher benches, an outdoor gym, the chain-link fence, and even in-store advertisements were all designed with the same look in mind.

The community donated 20,000 sneakers intending to recycle shoes that would otherwise end up in the landfill. Moreover, it was crucial to create a space that promoted community spirit and play for adults of all backgrounds.

Discuss with friends and coworkers…

3 Approaches For Delivering LinkedIn Ads To Your Target Audience

Previous article

Rapido rolls out first celebrity campaign starring Ranveer Singh and Allu Arjun

Next article

Comments

Comments are closed.

Login/Sign up