Nike “Move to Zero” initiative includes a basketball court and playground created of worn-out 20,000 sneakers for a zero-waste, zero-carbon future.
Nike goes big when it comes to sustainability and environmental protection. So, the ‘Move to Zero’ initiative by Nike involved something extraordinary – a basketball court. But it’s not just a basketball court. It’s a court built from 20,000 decapitated and old sneakers. Nike resurrected the sneakers by constructing a completely operational basketball court and playground in New Belgrade, Serbia. The concept was created by London-based creative agency, Accept & Proceed (A&P).
The basketball court is located in the place which itself is an ode to several sports’ prodigies. The court emblazons “BLOK 70” in special Serbian lettering to support and show respect to New Belgrade’s local community. Designer Nigel Cottier created a striking yet useful shared space by combining bold, brilliant hues and creative designs.
“It was fascinating to come up with the different elements of lettering that can inform another function, like a free-throw or half-court line, and even more exciting to think that the design will not only inform the players’ movements but influence the community spirit and energy of Block 70,” adds Cottier.
A children’s playground, bleacher benches, an outdoor gym, the chain-link fence, and even in-store advertisements were all designed with the same look in mind.
The community donated 20,000 sneakers intending to recycle shoes that would otherwise end up in the landfill. Moreover, it was crucial to create a space that promoted community spirit and play for adults of all backgrounds.