Apart from cricket, it is clear that other Indian sports don’t get the same love and respect. However, MPL Sports Foundation, the Mobile Premier League’s philanthropic arm, believes it is a perfect chance to instil a sense of extravagance in the minds of billion Indians as this could be the connecting element that propels India to greater international prominence.
MPL has created an eloquently moving drive to enthuse the Indian public and electrify the masses. Some of the star athletes competing in the Tokyo Olympics are featured in the #FanBannJaaoge advertising campaign.
A wonderful video chronicles the stories of a few Indian Olympians, including World No. 1 archeress Deepika Kumari, who started her career collecting mangoes on the field, and Bhavani Devi, India’s most crucial fencer to compete in the Olympics.
The goal of the campaign is to encourage people to commemorate the Olympians whenever they bring a medal home, pay attention to their experience, and assist them along the road.
All Indian athletes, like any cricketer or footballer, have distinct personalities, remarkable successes, and energising declarations that should be recognised and praised.
The campaign was completed in late July. The foundation contacted as many sports teams as possible and formed an exclusive Olympic Fan Army with the help of well-known organisations such as Kolkata Knight Riders, FC Goa, Shillong Lajong FC, Ultimate Table Tennis, and others.
Sudarsan Pattnaik, a decorated sand craftsman, also coupled the Fan army with his distinguished homage.
The foundation teamed up with well-known actors such as Vidya Balan, Vicky Kaushal, Sonu Sood, Farhan Akhtar, and Gul Panag to more effectively promote the message and gain popularity. They’ve turned into Olympian fans, and they’ve taken to social media to express their admiration.
— sonu sood (@SonuSood) July 25, 2021
The MPL Foundation also collaborated with well-known customer brands such as Center Fresh, Inox, Truecaller, and Mentos, who joined the campaign via Twitter and shared exciting information about the stars.
Did you know that an Indian Fencer has qualified for the Olympics for the first time in history? If you did, we know you're a fan of @IamBhavaniDevi. If not, watch her debut in #Tokyo2020, and aap bhi #FanBannJaaoge! We join @MPLSportsFdn in wishing Team India all the best!! 🤺
— Truecaller (@Truecaller) July 23, 2021
The Indian Olympians have made great strides, conquering numerous challenges. With the MPL Foundation showcasing India’s best sporting talent and brings people from all over the country together to cheer on the athletes, it’s impossible not to love them.