Ganesh Chaturthi is an occasion devoted to Vignahartha marked by a spectacular ceremony and show, which takes place in the whole nation. Every year, huge pandals are built, individuals bring idols from home to feed and visit them, and some make extravagant purchases to check out the festivities.
With Ganpati mania in full swing, India’s ace video app Moj has delivered campaigns to celebrate Ganesh Chaturthi in style. Individually, #BappaOnMoj and #MojVinayakaUtsavam for the Marathi and Telugu markets. Famous Pune Ganesh Mandals include Dagdusheth Halwai Ganpati, Shri Kasba Ganpati Sarvajanik Ganeshotsav Mandal Tulshibaug Ganpati, and Guruji Talim Ganpati, have teamed up with the platform to enable the Moj community to do online darshan and offer a vivid sacred feel.
The advertising on Moj will reflect the on-floor merriment, providing a vibrant and pleasurable trend. The ten-day extended advertisements feature various unique requesting scenarios intended to reflect the festival’s ethnic essence. The Moj network will be creating content about traditional clothing advances, cooking festive dishes, and celebrating the festival with their friends and family members as part of the exciting challenges.
The campaigns can also allow creators to use the fresh out of the box new Morya Re lens to need their Moj own circle of family members and perform an exciting diversion of getting Mushak, Modak, and Mala to apply facial triggers with the Gameotsav lens.
Commenting on the campaign, Shashank Shekhar, Sr. Director – Content Strategy and Operations, Moj said, “The campaigns #BappaOnMoj and #MojVinayakaUtsavam have been designed to reflect traditional Ganesh Chaturthi celebrations, while also allowing our community to do online darshan of their Lord as celebrations remain virtual due to the pandemic. We are overwhelmed with the response to the new Morya Re and Gameotsav Lens.”
Ganpati Bappa Morya!