McDonald’s debuts a television commercial in advance of a Mariah Carey menu promotion. And authorities claim that it will cast a bright new light on the company’s renowned “Famous Orders” platform.
Beginning December 13, Hollywood Diva Mariah Carey will help the restaurant chain promote 12 complimentary menu items for 12 days. By downloading the McDonald’s app and making a minimum $1 purchase, fans can obtain a new everyday offer for nothing. This is applicable from now and till December 24.
The artist dresses in a dazzling crimson gown in the ad by Wieden+Kennedy New York. Beautiful lights swirl in the new Mariah menu ad to the sound of Carey’s holiday single, “All I Want For Christmas Is You”. The soundtrack is now certified Diamond with more than 1 billion Spotify streams.
“Bringing together some of our favourite food from McDonald’s with my all-time favourite season is a holiday wish come true,” Carey said.
Reason behind “Famous Orders”
“Mariah Meals” is the sixth version of the “Famous Orders” platform. It was inspired by Wieden+Kennedy New York’s pregame 2020 Super Bowl ad “Tray” concept. McDonald’s learnt something unique that everybody has a favourite McDonald’s meal.
Launched in September 2020, promotions featured celebrity-ordered dinners, beginning with artist Travis Scott. Since then, they’ve included J. Balvin, BTS and Saweetie.
2020 holiday ordering initiative offered a variety of holiday meals related to well-known fictitious festive personalities. It includes the Griswold family from “Christmas Vacation,” John McClane from “Die Hard,” and George Costanza from “Seinfeld”. All of these were based on the “Festivus” episode.
The restaurant behemoth isn’t developing anything new. It’s simply laying the limelight on its core values. The Famous Orders platform aims to increase store traffic, connect better with younger generations, and promote McDonald’s as a component of a bigger global dialogue to promote its core food choices.
Fans have used the ads to produce unique content and variations of the featured meals on social media sites such as TikTok, Instagram. They have grabbed inspiration from the campaign.
Furthermore to the ‘Mariah Meal’, McDonald’s is offering merchandise. It includes a t-shirt and a trendy beanie to the first 10,000 customers who claim the Mariah Menu offer on its mobile app on December 12 and 15.