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Kaya Skin Clinics transforms its brand purpose to appeal to Gen-Z and millennial cohorts

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Kaya transforms its brand purpose to appeal to Gen-Z and millennial cohorts
Kaya transforms its brand purpose to appeal to Gen-Z and millennial cohorts

Kaya, a skincare brand approved by dermatologists, has hit its milestone. It now focuses on rejuvenating the brand by targeting the younger generation.

Gen Z and millennials are the cohorts that feel beauty is materialistic and put labels on everything.

Kaya Skin Clinics, after 20 years, has set a new focus with a beautiful campaign, ‘Beautiful is You‘. By this, the skincare brand will continue to help customers choose suitable products and services while also reminding them that they are all naturally beautiful.

Why Kaya Skin Clinics for younger generation?

Younger customers have a fun way of enhancing any encounter. They examine labels and assess everything when it comes to skincare. With this in perspective, Kaya Skin Clinics picked the brand tagline ‘Beautiful is you,’ which is a decision to help people identify and realize their own idea of beauty. It’s about pushing the customer and allowing them the liberty to attain anything they see as the definitive piece of themselves and own their perfection, rather than conforming to established conceptions of beauty.

Kaya transforms its brand purpose to appeal to Gen-Z and millennial cohorts

Beautiful is You by Kaya

The brand theme, which appears in all of their communications, represents their mission and inclusiveness.

Kaya’s tradition preserves skincare professionals and their status as the best Indian skincare brand for the future group. The new campaign showcases a broad group of models that embody the brand’s target demographic: youthful, strong, and assertive women who are at ease in their very own skin.

Aside from a revamped brand image, the company has improved users’ digital experiences across markets. Amazon and Nykaa, as well as CRED and cult fit, are among them. The website added an all-new AI assessment tool to replicate the offline customizing experience. Customers will get the most fabulous individualized service both online and offline.

Since the makeover, Kaya’s new brand identity is resurrected in a campaign. Both advertisements highlight the company’s tagline, “Beautiful is you.”

Kaya Skin Clinics’ redesigned brand idea straddles the in-clinic and online environments whilst celebrating the state of self-love and acceptance.

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