Humorous video can make anything famous, be it a person or place—just anything. Through a marketing campaign, Iceland Tourism have pulled a fantastically hilarious shot at Mark Zuckerberg’s Metaverse.
Inspired by Iceland, a tourism marketing campaign in Iceland launched a film in October aimed at a Mark Zuckerberg video revealing Facebook’s rebranding to Meta. “The feeling of presence… like you’re there with other people,” according to Zuckerberg, is the Metaverse’s key characteristic.
Icelandverse welcomes you
Iceland’s tourist authorities appear to believe they can do better. In the latest video, a Zuck doppelgänger introduces viewers to “Icelandverse,” a world of “enhanced real reality without silly-looking glasses”.
“Today, I want to talk about a revolutionary approach on how to connect our world – without being super weird,” explains the host.
The stunning film advertises Iceland’s “fully immersive” experiences. These include actual rocks, actual people, and “the sky you can see with your sights”.
Icelandverse was established “after millions of years in development,” according to press materials distributed to media and “users can explore and navigate their way through the many different layers of captivating reality, just by visiting.”
In a news statement accompanying the film, Sigridur Dogg Gudmundsdottir, head of Visit Iceland, said, “Icelandverse has been built with experts in government, industry, nature and academia, plus a few volcanoes.”
Mark reacts to it
The video has received over 900,000 views and dozens of likes. The best thing, though? Mark Zuckerberg made a statement on it. “Amazing. I need to make a trip to the Icelandverse soon. Glad you’re wearing sunscreen too,” he has commented.
The department also responded with: “Hey Mark Zuckerberg, we’re here to connect your Metaverse to our Icelandverse! Buckle up.”
This wouldn’t be the first time Iceland has used humour to get viewers’ attention.
Inspired by Iceland created a series of videos that utilise humour to illustrate why you should not be in Iceland wearing jeans or high heels. Its 2017 video “The Hardest Karaoke Song in the World” has approximately 14.5 million views on YouTube.