Marks & Spencer’s Christmas commercial for 2021 features the debut appearance of Percy Pig, the beloved confectionery character. But here’s a twist. The character sounds like our Spiderman Tom Holland.
Tom Holland gives the voice of Percy Pig in the food campaign, and he walks around the store with the help of a lovely fairy played by Dawn French. The store stays closed on Christmas night, so when the fairy wakes up, she accidentally spills fairy powder on Percy. Percy, who never celebrated Christmas before, gets mesmerized by the decoration. And his eyes stick to the Collection Golden Blond Christmas Pudding.
Percy marvels at the Collection Golden Blond Christmas Pudding, “I’ve never seen anything so beautiful in all my 23 seconds of life!” The “mild and delicate” Collection Smoked Salmon, as well as Triple Chocolate Panettone, are among M&S’s enticing new holiday goods.
Following a social media effort to expose Percy’s voice #whoispercypig, the campaign starts with a 1-minute ad. All the social media channels will promote the campaign in every promotional format. Infact, for the first time, the campaign is showcased on TikTok.
Copywriter Sam Haynes and art director John Gibson at Grey London said, “It’s been a lot of fun, working with an incredible team and bringing the iconic Percy Pig to life. We hope we’ve done him justice for his first outing, bringing some much needed Christmas magic.”
Percy will appear in seven additional advertisements in which he learns about different foods. From now until the New Year, M&S will be releasing a new Percy Pig commercial every week; that’s eight new Percy Pig adventures!
So, this is what no way home meant in Tom Holland’s upcoming movie ‘Spider-Man No Way’? That Spiderman is leaving his work to become Percy Pig? It could be, we never know!