Along with its recent ‘Bachon Ka Khel’ campaign, Flipkart has released a series of three promotional videos to showcase platform work that keeps online offices constant, emphasising addressing aspiring vendors/sellers all over the country.
The Flipkart Seller Hub promoting push, dubbed ‘Bachon Ka Khel,’ highlights the process of doing business hassle-free for sellers who want to expand their business across borders. Art-E MediaTech designed the advertising campaign to address sellers’ concerns when completing an online business rendition or approaching an online commercial centre. The brand films encourage sellers to use Flipkart’s 3-step simple registration process to establish an e-commerce footprint in terms of reaching out to buyers all over India without the typical logistics and brain pains, especially with major enterprise initiatives.
Flipkart Seller Hub strives to provide full support and learn to the business community by introducing ‘Bachon ka Khel, ‘ meaning even a child can do this – it’s easier than it’s thought of.
Anshul Sehgal, associate director, marketplace, gave his opinion on the campaign, said, “At Flipkart, we are constantly working towards providing our sellers with bundles of growth opportunities, fulfilling their business expansion needs and helping them reach millions of customers across India without any added hassle of increased paperwork or complicated processes. So, with this ‘Bachon Ka Khel’ campaign, we intend to see a positive behavioural change amongst sellers towards Flipkart as a growth assuring and easy-to-understand e-commerce platform.”
The ‘Bachon Ka Khel’ campaign stars Naveen Kasturia, Bijendra Kala, and Divyansh Dwivedi. As the marketing campaign progresses, the dubious salesman can be seen presenting the discussion starter – Bachon Ka Khel Hai Kya?’ The campaign depicts Divyansh Dwivedi as a guide, informing sellers about how easily they can join Flipkart and use its services to build their businesses. Eventually, the unhappy seller admits that the stage is unquestionable ‘Bachon Ka Khel.’
Rohit Sakunia, Co-Founder and Chief Business officer of ARTe Mediatech, said about the campaign, “Flipkart enables sellers to begin their eCommerce journey without any complications and helps them to expand their business beyond expectations. Also, as an agency driven by creativity, it is always interesting to work upon ideas that can transform business and people. Nonetheless, the ‘Bachon Ka Khel’ campaign redefines Flipkart’s efforts to make Indian sellers more comfortable with the idea of doing business online, devoid of any stress or complicated steps. Through this campaign, we aspire to see a significant rise in the number of new registrations.”
How simple it is to start the online adventure with Flipkart, making it not difficult from an exacting standpoint!