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Burger King has finally given a reason why athletes feel compelled to eat their medals.

And, obviously, it’s because, as their hunger for gold grows, these exceptional humans just wish it was a Whopper!

Burger King Belgium is giving away a free Whopper burger for every medal won at the 2020 Tokyo Olympic Games.

To be eligible for their prize, participants must take a screenshot of an athlete biting their medal and submit it to social media with the hashtag #WishItWasAWhopper.

The campaign was produced by Buzzman, with the phrase “Bite into a tasty medal” having to leave viewers thinking “, Better than gold, no?” From July 27th until August 8th, Burger King Belgium’s social media platforms will be hosting a tournament called “Whopper Medals.”

 

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