MensXP teamed with Bhuvan Bam to discuss the social clichés that men succumb to on International Men’s Day. The campaign is titled #DontManUp.
MensXP and Bhuvan Bam have put out a video as part of the campaign. Bhuvan narrates a poem for guys tired of listening to “Men Don’t Cry,” “Toughen Up,” and “Be The Man Of The House.” It aims to bring attention to the expectations placed on men’s life from a young age.
MensXP’s #DontManUp campaign confronts outdated preconceptions and encourages today’s men to appreciate their flaws without shame. Bhuvan discusses his problems with more profound, complex feelings. He talks about the path he took to become the person he is now. The entirely digital campaign intends to start a debate about the covers of manhood.
“There’s a lot that men have on their plates, from small expectations like ‘men don’t cry’ to it’s the primary job of ‘Men to run the house’ etc. So many times we find them knowingly or unknowingly suppressing their emotions and grief,” Bhuvan remarked on this month’s MensXP cover. He added, “While society thinks it’s not very “manly” to have a breakdown or be expressive of negative emotions, it’s high time we speak about the elephant in the room and make expressions of grief okay irrespective of the gender.”
MensXP founder Angad Bhatia says it’s a source of great pride that the company is still championing its primary objective. This International Men’s Day, the #DontManUp campaign is about more than simply entertainment. It reaffirms MensXP’s dedication to creating India’s largest men’s community.
“We’re deeply passionate about creating impact by raising awareness around key issues. And starting meaningful conversations and building safe spaces for men. A reflection of which is visible in our special digital cover with Bhuvan,” he added.