Weekly wrap up: Latest

This week we covered AI based marketing techniques. We also talked about changes in Meta ad campaigns, Airtel’s partnership with PubMatic and Yoast SEO coming to Shopify. And a lot more in our Weekly Wrap up this week.

Images or videos that replicate people’s face & voice but just aren’t real, that is DeepFake Marketing. The synthetic media uses AI to deliver convincing videos to perform most relevant functions.

https://martechscroll.com/martech-views/deepfake-marketing-face-swapping-gets-real-with-ai-based-technology/

PubMatic & Airtel ads have partnered to ensure the availability of audiences and mobile app inventory of Airtel Ads premium to PubMatic’s partners.

https://martechscroll.com/martech-latest/airtel-ads-and-pubmatics-partnership-offers-cookieless-advertising-for-programmatic-buyers/

Meta ad has announced changes to its ad objective listings in Ads Manager. Its new Outcome-Driven Ad Experiences or ODAX interface will simplify and streamline the campaign set-up process.

https://martechscroll.com/martech-latest/meta-ad-campaigns-to-become-objective-oriented/

Yoast SEO, one the most popular SEO app will be available on Shopify from this month.

https://martechscroll.com/martech-latest/yoast-seo-app-soon-on-shopify/