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Martech stands for Marketing Technology. As the name suggests, it is a compilation of two worlds to produce one standard solution. It is a set of marketing software solutions to fulfil a brand objective.
In a larger sense, Martech aims to target a specific audience and increase brand engagement.
Technology helps in creating the solutions required to do so. Conclusion: Several technologies like AI, IoT, AR/VR, etc., that help make advertisements attractive and generate greater engagement.
The main focus of these technologies is on the data. They extract patterns from the data and then use them to perform various tasks that have been algorithmically fed to them.
Once the data has been extracted and fed into the system, these technologies take over to derive software solutions out of it.
AI and IoT act as the brain and body of a machine that works on its own based on the data, while AR/VR gives people an illusion of reality in virtual scenarios.
All of this is enough to lure the buyer into trying the product or service.
Furthermore, the business model can never neglect the importance of SEO. These days, several AI models help make the process of data extraction and exploration better. This helps with the overall SEO of the websites or the pages related to the product and its marketing.
Several chatbots based on AI help the customer better with the nitty-gritty of the product. Automation based on IoT is also an excellent example to show how Martech is helping people and businesses by saving their time.
Summing up
Data is the king of the market. There are often unseen trends that only data can interpret. And technology is the fine edge that brings out the beauty of the same data. Therefore, technology is incorporated into marketing will always be beneficial, and it’s safe to say that Martech leads the future.
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