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As India’s leading men’s celebration clothing brand, Manyavar has always performed its duty flawlessly to dress up grooms in stunning ethnic wear for every wedding or cultural function. Since nobody knows this better than India’s most popular wedding outfit companion, Manyavar!
But this wedding season, Manyavar wants not just Dulha but also the baraatis to come in style. And anyway, marriage is a commitment of two individuals. It’s friends and family’s blessings, love, and energy that keep it special. So, with this perspective, the ethnic wear brand unveiled the ‘Taiyaar Hokar Aaiye’ campaign. After all, what’s a party if nobody looks straight out of nirvana?
“Aapke swagat ke liye, har occasion ke liye, safety measures ke liye, humari #TaiyaariPooriHai,” reads the campaign’s theme.
The brand has created a memorable tune for the campaign that encapsulates the festive vibe of the Shaadi season. Brand ambassador Ranveer Singh steals the show in two promotional videos with his charm and attractive demeanour. He gives the notion ‘Shaadi hai, Taiyaar Hokar Aaiye’ an existence.
The groom is the subject of the first film, with people looking at him and saying, “Manyavar Aa Gaya”. Whereas, the second film secures threads for the wedding’s ecstatic baraatis.
The brand also teamed up with a few well-known influencers, who danced to Mayur Jumani’s Manyavar Remix, exclusively crafted for the ad. On IG Reels, Rohan Mehra, Saorabh Rajnish Choughule, Sunny Chopra, and Sunny Kaushal were seen grooving to the catchy #ManyavarAaGaya theme.
‘Taiyaar Hokar Aaiye,’ the concept of getting ready up for a wedding, is the heart of the campaign. By doing ‘The Manyavar Move’ to greet the groom, the brand prepares both the dulha and the baraatis for the celebrations, urging everyone in the present to enjoy.
There is nothing like an Indian wedding, and indeed there’s nothing like Manyavar.
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