Interactive voice ads add a new dimension to the retail experience

Introduction

Did your browser tab spontaneously break into an advertisement in a silvery voice? Those are audio ads. The future of advertising is audio ads, where companies design ads that engage viewers. This article is a quick guide about interactive voice ads.

What are interactive voice ads?

Interactive voice ads are AI-driven advertising formats that streamline voice commands and audio ads. They benefit advertisers and listeners alike. These ads are popular in the audio streaming space, which tests interactive voice advertising and allows users to respond to the content conversationally. 

Such interactive ads are popular on audio streaming apps like Pandora and Spotify. Pandora renders such audio and voice-enabled ads to users for brands like Ashley HomeStores, Doritos, and Hellmann’s Mayonnaise. Various other music streaming apps and firms are experimenting with this approach, rendering ads to their consumers.

Why are interactive voice ads booming in the marketing world?

Although this new way of advertising to customers is in its infancy, with positive feedback and proper use of AI and ML, the day is not far when the listener can hear these dynamic audio ads and have a little chat through voice commands. Such an approach of marketing will allow listeners to respond to a call to action. According to the prediction and survey by Businesswire, by 2023, voice commerce will more likely grow beyond $80 billion via digital purchases.

Users can ask for more information about a product or place a direct order through voice command. It will give a new dimension to brand advertising and product selling. From the brand’s perspective, such audio ads will draw them closer to customers, bringing in trust and comfort commercially.

Wrapping up

The journey from static ads to progressive audio ads, enabling voice commands, has amplified the interaction between consumers and brands. Such technology-driven advertising can also empower brands to learn about customers through their history, choices, and previous responses.