Airtel Ads and PubMatic’s partnership offers cookieless advertising for programmatic buyers

Get ready for an entirely new experience with an unmatched partnership of PubMatic, a digital advertising technology company, and Airtel ads for programmatic ads. The partnership ensures the availability of audiences and mobile app inventory of Airtel Ads premium to buying partners of sell-side PubMatic’s program.

All the major advertisers were on the lookout for effective alternate options for programmatic ads to walled gardens that let media buyers avail a cookie-free audience on the inventory of Airtel’s mobile app. The reason for the above is the increasing need for sustainable solutions independent of third-party cookies. Rooted in their partnership is the common goal of offering a privacy compliant and fraud-free supply chain. Also, access to valuable viewers for advertisers. For the users this provides a high viewing experience and  authentic brand offering rather than unwarranted spam. 

Improved engagement and superior impact campaigns accommodating a wide range of customer cohorts makes Airtel ad services special and unique. It additionally also takes care of privacy and consent-based is the specialty of Airtel Ads. Airtel consists of a total of 354 million consumers all over its businesses. It has an impressive 200 million average users contributed by its digital application platforms like Wynk Music, Airtel Thanks, and Airtel X stream.

As per Vignesh Narayanan, who heads business at Airtel, Airtel ads have experienced a marked hike in its progress and presently supports more than 200 brands, reaching audiences day in and out. The partnership with PubMatic will ensure a trustworthy, fraud-free, and programmatic experience, which is a common objective of both. On the other hand, Amit Chaudhary, country manager of South Asia at PubMatic, also has similar views and agrees that this partnership will be a huge success.

As per eMarketer, digital ad spending in India is to rise from US$2.77 billion presently to US$5.12 billion by 2025. Maintained sustainability, advertiser return, and quality and are the combined objectives of Airtel ads and Pubmatic in the coming future.