Multiplex chain PVR announced a merger with another multiplex operator INOX Leisure, in late March. The merger will lead to the creation of ...

Affordability and convenience have elevated the stature of OTT, Over-the-Top content, and services. It refers to the delivery of video content on all ...

When working on content marketing, a sinking feeling that can make you doubtful about your efforts is that of ‘how to get traffic ...

This week in our Weekly Wrap Up we covered a bit about ad campaigns & ad spends, growing concern over data privacy. We ...

In response to a specific need, content marketing agencies arose. Businesses wanted to take part in content marketing but needed help with planning ...

Digital content was already gaining ground when video creation on social media started attracting attention. Live streaming and short-video formats has made video ...

Content automation involves putting content creation and content marketing on autopilot. The parts of content marketing or content creation on autopilot are usually ...

Businesses have never had a better opportunity to incorporate blogging into their marketing plan than they do now, as nearly 4 billion individuals globally ...

The doughnut problem, often known as the doughnut effect, has nothing to do with sugary food. The pandemic has scaled back many major ...