Netflix, for over a decade, has led the streaming world and ruled with original content and higher subscribers. It has however tasted the ...

Adtech technologies help digital advertising campaigns become more effective and reach their campaign targets. Demand-side platforms or DSPs help strategize your ad spends ...

Adtech world is always striving for new strategies and tools to target audience data. Well, PubMatic, a private technology firm providing the future ...

Google has planned to delay the removal of third-party tracking cookies from Google’s Chrome browser. This plan will be in action until the ...

Automobile manufacturers are re-evaluating their contracts with TV advertising as economic constraints become more severe. The industry’s TV spending declined by 23% in ...

Privacy is at the core of Apple. For years, it has prioritised user privacy and data in its hardware and software. It is ...

What is ads viewability? Ad viewability is a metric that determines how many of a digital advertiser’s ads users actually view. The Interactive ...

Meta ads delivery system needs time to learn how to maximize the potential reach and performance of your ads. This period is called ...

This week we covered marketing techniques that increase customer engagement. We also talked about coupons, music and responsive website design and the role ...

Music in advertising is not a new thing. Advertising across platforms is accompanied by music. But what has made this combination successful? Advertisements ...