Swipe Night on Tinder: A case study of interactive mobile app experiences

Tinder mainstreamed the’ Swipe.’ The app made online dating fun, utilising the simplicity of engaging users through swiping, which is technically similar to tapping. These days, almost all platforms use Swipe in their interface.

Tinder Swipe Night was introduced in 2019 in, USA and later on worldwide in 2020. It got 20 million users and led to a hike up to 26% in matches. As Tinder told in a press release, Swipe Night was their first big Tinder interactive experience to analyse the use of possibilities following the Swipe, which was appreciated in large numbers.

Swipe Night and similar Tinder experiences, according to Kyle Miller, Product VP, allow members to have more fun. It releases the strain of having to open out to each other. For this new Tinder interactive experience, they decided to go with the mystery genre. It generates curiosity for members to familiarise themselves with their match together to resolve the crime. As true crime popularity rages across the U.S., it’s likely to cause a hike in the numbers during the month-long initiative.

The Swipe Night had a total of three episodes. The rest of the two releasing on 14 Nov and 21 Nov, and solving the murder mystery is engaging and interactive.

Swipe Night on Tinder: Enjoy the killer weekend with the murder mystery

So, what is there for Tinder’s future?

According to Miller, one of the most important findings is the strong desire for shared experiences on Tinder globally.

For instance, In Swipe Night: Killer Weekend, you’re a part of a birthday party where after the murder of the man of honour, you have to figure out the suspect out of the six guests.

Despite the pandemic, socialising has been increasing in various forms across the world. Miller suggests that’ Swipe Night’ gives a peek into the future of Tinder. According to Miller, the aim is to create more interactive shared experiences bringing users together, thereby creating more matches. This initiative is not just about a fun experience. It is about connecting back to the actual mission of Tinder, which is making connections.