This week we covered AI based marketing techniques. We also talked about changes in Meta ad campaigns, Airtel’s partnership with PubMatic and Yoast SEO coming to Shopify. And a lot more in our Weekly Wrap up this week.
Images or videos that replicate people’s face & voice but just aren’t real, that is DeepFake Marketing. The synthetic media uses AI to deliver convincing videos to perform most relevant functions.
PubMatic & Airtel ads have partnered to ensure the availability of audiences and mobile app inventory of Airtel Ads premium to PubMatic’s partners.
Meta ad has announced changes to its ad objective listings in Ads Manager. Its new Outcome-Driven Ad Experiences or ODAX interface will simplify and streamline the campaign set-up process.
Yoast SEO, one the most popular SEO app will be available on Shopify from this month.