How brands can use livestream videos in their marketing?
Livestream videos is not a novel concept, but it’s quickly becoming a much more popular channel for brand engagement. The increased features have brought about this change on social media platforms, explicitly making streaming videos and content more interactive.
Various ways a business/brand can use live stream videos:
Brands use the opportunity to try new content strategies to reach their audiences. This reason is, people now can livestream events from their homes.
Brands are now tapping influencers to help them with live videos. Whether it’s a Q&A, tutorial, or review, brands can gain more exposure by streaming live content on Facebook Live and YouTube platforms. Therefore, more exposure means more engagement, translating into more profits!
As the market becomes saturated with products, consumers are no longer easily swayed by flashy advertisements. An enterprise must include plans for effective ways to get their word out about their product or service. And, livestream is an effective tool for brand awareness. Live tutorials are a good way of demonstrating how the product works. This helps potential customers to better understand its capabilities or uses.
While watching a live unboxing video of a new product from a blogger or influencer can be extremely interesting for the audience, not all videos like this will necessarily help boost your brand. This video gives the audience a first-hand look at the product, making it more valuable than written descriptions.
Livestream trend on social media is becoming more of the norm for some brands. So, it’s about time that this growing trend has achieved pandemic status. Livestreaming gives a unique approach for companies to communicate with potential customers. This includes viewing the latest product release to provide consumers with the view of an engaging behind-the-scenes look at what their business is all about. In contrast, they provide something enjoyable at the same time.
For example, it allows you to break through the clutter that easily gets created on social media accounts. A further benefit of live videos is their ability to strengthen brand trust and create a more genuine experience with your customers.