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The relevance of hashtags is still unknown among social media users. However, their obscurity is acceptable because a hashtag misused can turn a post into a social media nightmare.
Now, do you want to learn how to apply hashtags effectively on a particular social media platform? Or how you should utilize them for your small business to make it more successful? Or how to research and maximize your hashtag opportunities? Continue reading if you want to join us on our journey.
Most people have been on social networking sites since their inception. However, they still don’t know the purpose or utility of hashtags or select correct tags to add to their postings.
Source: Unsplash
What is a hashtag?
The pound sign (#) is used for more than just checking your balance or voicemail. #ItsTimeToUseAHashtag or #WhyUseHashtags has a specific function.
A hashtag is a word or phrase used on social media to simplify discovering info about a particular topic or piece of content. They enable people to look into the information that piques their interest on social media.
When did hashtag become a social media phenomenon?
It has been 14 years since the first hashtag came, and now it’s a social media trend. The majority of online users use hashtags daily – thanks to Christopher Messina, the father of hashtags. It started with Twitter, and then all the social media sites followed the trend.
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— Messina.eth (@chrismessina) August 23, 2007
Why use Hashtags?
Hashtags boost the exposure of your content and the discovery of your social media accounts and brand recognition. It enables social media sites to classify your content for it to appear in discover feeds. Organizations can leverage Hashtags to connect with their target audience and to support members with data filtering.
How to select the right hashtag?
- Look if the hashtag is still active and currently in use.
- Check for a few hashtags that industries use daily.
- When using hashtags, make sure they’re appropriate to the content you’re posting.
- Use different types such as mid-sized hashtags or small hashtags or #IWillUseBigHashtagsTodayPleaseDontMind.
- Don’t use the same hashtag several times in your post since social media platforms’ algorithm devalues the content.
To end with..
Hashtags are really easy to use. In most cases, fewer is better. When you can, limit your use of them to three or less each post/tweet, and once you’ve found one, it works, stick with it.
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