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Dharma 2.0 and Center Fresh join hands to create a love-story
Dharma, Bollywood’s leading storyteller and production company, has teamed up with Center Fresh for a full-fledged Bollywood-style ad. Indians adore a good plot, ...
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Shelter brings homelessness to fore this Christmas with “The Drive”
This Christmas, ‘The Drive’ campaign by Shelter is putting homelessness in the limelight. Don’t Panic, a London-based creative agency, teamed up with Shelter, ...
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KFC puts a new spin on ‘Speedy service’ with PT Usha
KFC India launched a new “express pickup” service, endorsed by legend PT Usha, in a recent advertising film. Ogilvy conceptualized the ad. Put ...
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Chacha Chaudhary & Suppandi, 90s cartoon icons, star in new Cred ad
Cred’s current commercial uses comic book characters Chacha Chaudhary and Suppandi, after sportspeople and Bollywood celebrities. CRED, a Bangalore-based finance firm launched in ...
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Spotify Wrapped 2021: A personal touch to ‘New Normals’
The completion of 2021 is incomplete without Spotify Wrapped. And this time, the campaign just got more interactive and personalized fanciness. Okay, this ...
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Bollywood lovebirds Alia and Ranbir show Flipkart as perfect shopping destination
Flipkart has unveiled the ninth iteration of its ‘India Ka Fashion Capital’ (India’s Fashion Capital) campaign. It encourages fashion and beauty lovers to ...
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Corona Beer welcomes you to its private “Corona Island”
It’s not just the wealthiest people in the world who buy private islands. Now, the food and beverage giants are also entering into ...
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ShareChat’s Foray into Voice Chatrooms: a case study
Here’s a case study on ShareChat’s voice chatrooms. Since 2015, ShareChat has led the way for “The Content of Bharatâ€. But the lockdown ...
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The Hallway health campaign aims to debunk macho stereotype “Boys Don’t Cry”
 The Hallway has remade the legendary song ‘Boys Don’t Cry.’ Why? This campaign will counter social ideas that males must always put on ...
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Whiskey giant Black Dog bags global star Keira Knightley for latest campaign
For its ‘Savour The Pause’ ad film campaign in India, Diageo’s whisky brand Black Dog collaborates with Hollywood sensation Keira Knightley. According to the ...