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SonyLiv expected to attract massive viewership from broadcasting of world’s-most awaited event, the Olympics
SonyLiv has been handed the exclusive rights to broadcast the Tokyo Olympics 2020, which begin in just two days. It may draw a ...
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Pharma Marketing: How cutting-edge tech is allowing pharma companies to take their message to target healthcare professionals
Pharma marketing is constantly evolving by employing breakthrough technology to target physicians and doctors. Digital technology assists pharmaceutical companies in improving audience targeting, ...
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Toyota withdraws TV ads from Tokyo Olympics 2020 given Japanese public backlash for games
Toyota announced on Monday that it will not show Tv ads in Japan that feature athletes competing in the Tokyo Olympics. The company’s ...
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Audio ads: Brands can’t miss the bus to reach millennials & GenZ
Audio ads create a powerful and personal connection with the listeners. When listeners plug into a music streaming service, ads match their prevailing ...
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Interaction design principles of top fashion brands: Zara vs. H&M vs. Uniqlo
Interaction Design (IxD) is a field of design where a designer creates interactive user interfaces taking into account how people will engage with ...
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Digital and mainstream media ad spend look promising for 2021: dentsu Report
Normalcy is gradually returning to the world in 2021 as many countries are either uplifting the lockdown or easing the restrictions. So, it ...
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Samsung’s commercial brings fun and togetherness of Olympics to your doorstep
The fans were excited to watch and sing at the top of their lungs at the stadium, but now they have to stay ...
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London streets welcome first-ever TikTok house
The short-video app created madness for influencers when it moved from screens to an actual house. Yes, TikTok now has a physical presence! ...
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CoffeeMug encourages campaign participants to join network and connect in creative way
CoffeeMug sheds light on how a curated network, platform-controlled warm introduction, AI-driven objective planning, and a global network will obliterate the limits of ...
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Global ad spend to grow 5.8% in 2021 as a result of pandemic recovery
According to dentsu 2021 forecast for Global Advertising Spend report, global ad spend is expected to grow by 5.8% in 2021, which stands ...