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How Fashion brands’ foray into data & tech is revolutionizing the industry from the bottom up
If there’s one industry today that deeply affects your personal choices, it’s Fashion. It is omnipresent and is vast as an industry. The ...
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World’s first bee influencer posts amazing content and raises funds to save bees population
B, the world’s first insect influencer, is the newest social media influencer. With her distinctive pictures, the bee influencer is becoming a hit ...
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Hope Tape: South Korea introduces ‘a ray of hope’ to remind people about missing children
More than 660 children in South Korea have been reported missing for more than a year, with 638 of them missing for up ...
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Netflix stunt unleashes demon figure on a huge interactive billboard, turns horror into reality
Netflix has launched an ingenious feat that revitalises horror. As strangers pass by, a demon spirit frightens them via an interactive billboard, as ...
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Shein is finally back in India, but its devoted consumers are disappointed
Political pressures between India and China resulted in the ban of numerous well-known apps such as TikTok, CamScanner, WeChat, ShareIt, and others by ...
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D2C marketing: Marketing automation for direct approach to Millennials and Gen Z customers
Companies are adopting direct to consumer marketing (D2C) to market and sell a product or service directly to customers, eliminating the middlemen requirement ...
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Beco challenges companies to steal their staff by recruiting more disabled individuals
Most workplaces want to retain the team of staff they have trained for a long time. Still, Beco, a sustainable and social organisation ...
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Pepsi launches campaign and limited edition cans to glorify Capt. Vikram Batra and his ‘Yeh Dil Maange More’ slogan on Kargil Vijay Diwas
On Kargil Diwas, celebrated on July 26, Pepsi® released a set of five lakh limited-edition cans and an inspiring homage as a tribute ...
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Limited edition products: A marketing strategy for modern-day uniqueness
Limited-edition products are an excellent way to persuade people to buy new products or engage with new promotional campaigns related to the brand ...
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Tailor Brands raises $50M in Series C Funding with goal to be all-in-one SaaS platform for small businesses
Tailor Brands, an Israel-based startup, is the world’s first AI-powered logo and site design and branding platform, allowing thousands of customers worldwide to ...