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These waterproof sarees by Hamam and Ogilvy ensure women’s safety from unwelcome attention at Kumbh
Millions of worshipers flock to the Kumbh Mela every year to bathe in the holy rivers. These pilgrims also include women, and if ...
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Flipkart and IIM Sambalpur join hands to support and promote small businesses
Flipkart, India’s largest online marketplace, and IIM Sambalpur joined together to help and promote small businesses, artisans, and weavers on Saturday. A memorandum ...
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Celebrity-related moment marketing takes a pricey turn for several brands following PV Sindhu lawsuit
Brands are always on the lookout for the ideal opportunity to leverage a celebrity connection in order to achieve attention and engagement, and ...
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KFC is opening fried chicken-themed hotel in London, and it’s everything a fried chicken lover could want
KFC is gradually fulfilling the desires of fried chicken lovers. A new hotel in Shoreditch, London, will serve all things fried chicken. The ‘Place ...
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Facebook’s move of disabling NYU researchers’ accounts: A delusive commitment to transparency
On Tuesday, Facebook deactivated the accounts of New York University researchers, thereby terminating their research into the capacity of political advertisements to target interested ...
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The best strategy behind a thriving Food and Beverage Brand’s promotional effort
It’s incredible how 2020 has become the year of the advertising industry’s rapid growth — all thanks to the pandemic. It is now ...
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Reliance Jewels says a thread weaved with love and trust ties relationship, in the new film
Reliance Jewel has unveiled a marketing campaign for its Aabhar collection called ‘Rishton Ka Dhaga’. The campaign is designed by Scarecrow M&C Saatchi ...
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Burger King has figured out why athletes eat their gold medals
Burger King has finally given a reason why athletes feel compelled to eat their medals. And, obviously, it’s because, as their hunger for ...
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Publicis Groupe partners with TikTok to give TikTok’s shopping trends more visibility
Publicis Groupe and TikTok have teamed up to create an international partnership to help creators/brands tap into TikTok’s growing shopping trends. Publicis is ...
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Users can now sign in to Twitter with an iOS or Gmail account
The popular American microblogging and social networking service, Twitter has finally added third-party login capability, allowing users to sign in accounts and log ...