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Weekly wrap up: Latest
This week we covered AI based marketing techniques. We also talked about changes in Meta ad campaigns, Airtel’s partnership with PubMatic and Yoast ...
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Why are Responsive Websites Important?
Google’s been pushing responsive website design for sometime now for a simple reason that it serves the users well across devices. As per ...
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Yoast SEO App soon on Shopify
Yoast SEO will come on Shopify this month. This will make the app more accessible. The app’s SEO will also become easier. Yoast ...
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Meta ad Campaigns to become objective oriented!
Meta ad will be re-aligned as per the primary objectives. Meta has announced, the ads Manager feature would be redesigned, where users select ...
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How to incorporate music in advertising and drive sales?
Music in advertising is not a new thing. Advertising across platforms is accompanied by music. But what has made this combination successful? Advertisements ...
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Airtel Ads and PubMatic’s partnership offers cookieless advertising for programmatic buyers
Get ready for an entirely new experience with an unmatched partnership of PubMatic, a digital advertising technology company, and Airtel ads for programmatic ...
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E-Commerce Marketing ultimate guide to digital Coupons
There’s no denying the fact that juicy promotional offers are exceptionally hard to resist. For a vast group of shoppers, getting coupons, discounts, ...
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DeepFake Marketing: Face-swapping gets real with AI-based technology
Imagine juggling between multiple jobs at once at different locations while actually comfortably sitting at home. Seems impossible? Well, it is not. Hour ...
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Local Marketing: How to strategize local business and target relevant customers
Small businesses target specific audiences. That makes local marketing powerful for such businesses. So the key is to optimize your local search otherwise ...
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Gamification In Ad Campaign: How Starbucks Got To 90% Engagement Rate
Ad campaigns can be simple, forgettable or looks like just a show. Gamification in ad campaigns can turn this 360° by engaging users ...