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Coca-Cola enters new journey with launch of ‘Real magic,’ a new company platform & philosophy
Following a pandemic sales downturn and a $4 billion evaluation of Coca-Cola’s worldwide creative and advertising agencies, the beverage giant recently announced “Real ...
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OnePlus got Shahid Kapoor fade into fantasy world, but Mira gave him reality check
OnePlus, a global technology company has revealed that Bollywood star couple Shahid and Mira Kapoor will serve as brand ambassadors for the OnePlus ...
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Bodyguard bears make home feel like safe place in Mother and IKEA Campaign
Ikea collaborated with creative agency Mother to produce a commercial piece filled with super musclebound bears to show the Swedish retailer’s intrinsic worth ...
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How Netflix leveraged Spotify to raise awareness and interest in its content?
Netflix is known to offer its viewers anything they want; the same is with the music platform Spotify. Both platforms have something for ...
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Fastrack and Coca Cola are “Awesome Together” in the latest campaign
Fastrack, India’s most popular youth accessory brand, has teamed up with Coca–Cola for massive collaboration. Fastrack’s ‘Awesome Together’ campaign included a virtual ad ...
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Swiggy’s new TV commercials reintroduce iconic nostalgic ads, but with a twist
Swiggy has created a series of television commercials (TVCs) and digital videos for Instamart, its food delivery service. The popular TVC symbolises acceptable ...
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UK will have its first free high street pharmacy skin advice service, thanks to Superdrug
Superdrug will be launching gleaming new skin advice and cure service in the coming weeks, primary for the UK high road. They’re teaching ...
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Nykaa encourages women to be Nayakas of their own lives
Nykaa has launched a campaign called “Kahaani Koi Bhi Ho, Tum Hi Ho Nayaka”. Conceptualized by Sideways Consulting, the campaign is a true ...
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Facebook, WhatsApp & Instagram blackout: Odd coincidence after whistleblower’s accusations?
More than six hours after users first experienced a severe outage that brought the services down Monday, Facebook, Instagram, WhatsApp, Oculus, and other ...
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Wrigley’s Extra Gum created Kissing Booth to help grownups get back in dating-game
Wrigley’s Extra Gum has created a kissing booth to help millennials get back in the game to hopefully canoodling strangers after research indicated ...