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Coca-Cola celebrates togetherness and ‘Real magic’ in latest Christmas campaign
Coca-Cola announced its new worldwide Christmas campaign. It includes a cheerful TV advertisement, the comeback of its Holiday Caravan, and bespoke digital messages ...
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Bacardi beats winter blues with Caribbean twist in ‘Winter Summerland’
The holiday season is already underway, and Bacardi understands people’s need for leisure and pleasure. With three great new holiday releases, the legendary rum ...
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Bhuvan Bam urges today’s men to express their vulnerabilities without guilt
MensXP teamed with Bhuvan Bam to discuss the social clichés that men succumb to on International Men’s Day. The campaign is titled #DontManUp. ...
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Disneyland? Wonderland? No, it’s time for Nikeland
Nike’s timing is impeccable because currently, the world is all about “metaverse”. Welcome to Nikeland. With Nikeland, the brand’s new Roblox universe, the ...
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OnePlus #SimplyDiwali campaign isn’t a simple, clichéd Diwali ad
A usual Diwali ad campaign features scenes of families getting together, sharing sweetmeats, blazing diyas, and making rangolis. Simply Diwali, a OnePlus campaign, ...
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Horlicks caters to diabetes market with new product launch
Horlicks recently unveiled Diabetes Plus, a beverage aimed at adults in India. The film, conceptualized by FCB India, advertises the product’s release. India has long ...
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Bumble teaches that happy endings aren’t always necessary, what matters is the journey
Bumble’s approach defies dating standards by pushing women to initiate the first move through the app. Its most recent advertising builds on that idea ...
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Customer segmentation: What different personality types expect?
Even though the decision-making appears to be quite consistent, no two persons make decisions in the same manner. As a result, the most ...
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Taylor Swift comes back spectacularly with ‘Red’ and internet feels 22 again
Let’s roll back to 2012 again with Taylor’s rerelease of her most famous albums of all time. It’s been a thrill to witness ...
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Arjun Kapoor is angry in latest Toothsi’s campaign, and we all can relate to him
After expressing his frustration with having metal braces as a kid, Bollywood actor Arjun Kapoor discusses the ease of using ‘Toothsi’ clear aligners ...