Content marketers often contemplate the ideal number of hashtags for social media posts. While determining the exact number is not possible, conducting an ...

There may be no worse statistic for entrepreneurs than this: 96% of website visitors are not willing to purchase. This means you’ll probably ...

Ecommerce marketing is all about following the latest trends and gimmicks to keep the customers engaged. Customers don’t look only for product specifications ...

What Is User Experience and Why Is It Important? As the name suggests, UX (User Experience) is the experience and interaction users get ...

Google Ads always comes up with something innovative and insightful for the advertisers. This time it has decided to integrate some new features ...

Initially introduced as a professional networking site, LinkedIn has now evolved into an effective channel for social selling. It is one of the ...

During the pandemic, the E-commerce business grew exponentially as people relied heavily on online shopping. This period also saw a resurgence in shopping ...

People relate to brands in emotional terms. They develop trust and partnership with brands. So, brands depict themselves as meaningful & valuable to ...

In the evolving digital and tech space, streaming platforms juggle between ads v/s subscription models. The ad-based model usually offers free content to ...

This week we covered marketing techniques that increase customer engagement. We also talked about coupons, music and responsive website design and the role ...