Campaigns
Opt-in and Opt-out – When to opt which marketing strategy
Most companies seek consent from their customers before sending these promotional emails and SMS. Some companies might not ask permission beforehand. Instead, they ...
Campaigns
Fake reviews, a grave concern for marketing agencies, how to handle them?
Platforms like Amazon, in order for e-commerce to succeed, need a rating and review system that gives customers confidence in their online purchases. ...
Campaigns
Data Privacy: A growing concern among consumers
People have looked at different data privacy with a fair amount of skepticism in the last year or two. According to a recent ...
Campaigns
What do Content Marketing Agencies do?
In response to a specific need, content marketing agencies arose. Businesses wanted to take part in content marketing but needed help with planning ...
Campaigns
Scaling Meta ads campaigns? Read this first
Are you struggling to scale your Facebook Ads? One may have already launched various meta ads and gotten a solid return on ad ...
Campaigns
TikTok Marketing: Poppi’s brand strategy that made it viral
TikTok Marketing has recently become popular with brands. Viral content helps brands get more visibility & engagement. A year ago, soda brand Poppi ...
Campaigns
Create Website Heatmaps for Optimization
Website Heatmaps are very important to understand the kind of features that are working for your website. Suppose there is a particular section ...
Campaigns
Social Commerce: New age commerce and its global impact
One trend that has recently shaken the online shopping scene is Social Commerce. So, let’s get straight to the point. What is Social ...
Campaigns
Nudge customers to clear abandoned cart through emails
When customers add items to their shopping cart but don’t confirm the order, it results in an abandoned cart. Sometimes, the user might ...
Campaigns
Mattel adds Naomi Osaka Barbie doll to its collection; ‘High Demand’ Barbie quickly sells out
Mattel has added a brand-new Role Models Doll to its Barbie collection: tennis sensation Naomi Osaka. According to the producer, Mattel, the Barbie, ...