Automobile manufacturers are re-evaluating their contracts with TV advertising as economic constraints become more severe. The industry’s TV spending declined by 23% in ...

Flipkart conveys ease of shopping & trust with its new campaign. The campaign unveils its promise of ‘Super products at super prices with ...

Metaverse, tagged as the ‘future of the internet’, has been much discussed. Brands are increasingly entering the new and developing world. Metaverse, a ...

Music is a therapy that soothes and relaxes the mind. It also stimulates our emotions and directly links to the heart. Brands leverage ...

Privacy is at the core of Apple. For years, it has prioritised user privacy and data in its hardware and software. It is ...

What is ads viewability? Ad viewability is a metric that determines how many of a digital advertiser’s ads users actually view. The Interactive ...

A business can send an email marketing campaign to one or more customers or prospects. A great email marketing campaign will motivate recipients ...

When working on content marketing, a sinking feeling that can make you doubtful about your efforts is that of ‘how to get traffic ...

Meta ads delivery system needs time to learn how to maximize the potential reach and performance of your ads. This period is called ...

Shopping Cart Abandonment  Shopping cart abandonment occurs when a potential customer begins the checkout process for an online order but abandons it before ...