Millions of users are addicted to funny and knowledgeable podcasts on Spotify. Spotify podcasts will now carry interactive ads that the audience can ...

As digital media has become more and more complicated and more user data is being made and collected daily. Agencies, marketers and publishers ...

Successful marketing campaigns require a lot of planning and exemplary execution. In paid marketing, buying ad spaces and reaching the target audience at ...

Amazon is a giant not just in the ecommerce and retail space; it is rising rapidly in the digital advertising space. Amazon ads ...

If you’re a marketer, analyzing the marketing strategies that your competitors adopt is essential. Observing their campaigns’ creatives, content, and other aspects gives ...

Despite a series of headwinds in recent years, not the least of which was the targeting and measurement hit it took as a ...

The Adtech market will be buzzing with programmatic advertising in 2022. A few trends in programmatic advertising: Omnichannel marketing An Omnichannel approach enables ...