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Mattel has added a brand-new Role Models Doll to its Barbie collection: tennis sensation Naomi Osaka. According to the producer, Mattel, the Barbie, which stars the four-time Grand Slam champion in her 2020 Australian Open attire, sold out in a matter of hours after they released it on Monday for $29.99 a case.
The Naomi Osaka doll, designed by Carlyle Nuera, wears a Nike outfit identical to what she wore during the 2020 Australian Open, besides Nike sneakers, a visor, and a copy of her Yonex tennis racquet.
“I hope every child is reminded that they can be and do anything,” Osaka wrote on Twitter, expressing her gratitude for the partnership.
I first teamed up with @Barbie in 2019 and today we’re introducing the Barbie Role Model Naomi Osaka doll. I hope every child is reminded that they can be and do anything: https://t.co/GrPuW1WkMn
Fun fact : (the doll is wearing my outfit from the 2020 Australian Open lol) pic.twitter.com/DlL98lNfQj
— NaomiOsaka大坂なおみ (@naomiosaka) July 12, 2021
According to the description on Barbie’s website. “Known for using her platform to speak out about issues surrounding human rights and racial injustice, Naomi is a force, on and off the court,” the blueprint reads.
Breaking records and inspiring the next generation🎾We are proud to announce athlete and change maker @naomiosaka as the newest #Barbie Role Model doll! #YouCanBeAnything https://t.co/MWvQjGNIdd pic.twitter.com/Oceg1EZnL0
— Barbie (@Barbie) July 12, 2021
The Naomi Osaka Barbie has sold out ‘because of high demand,’ and there’s been no confirmation of the restock.
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