Artificial Intelligence and Machine Learning: What Role Do They Play in Marketing Decisions?

Artificial Intelligence and Machine Learning are making it easier for brands to reach their target audience and multiply sales with the help of effective marketing and advertising.

Because personalization is the trend in the digital world, brands must create a personalized digital experience for their customers. Recommendations based on search and purchase history are now possible thanks to artificial intelligence and machine learning.

Data always has a better idea

AI can help with content curation, chatbots, behaviour analytics, and voice search and recognition, among other things. Chatbots have become a need for providing 24×7 customer service and improving user experience in the digital industry. Artificial intelligence (AI) can help brands and content creators target the right audience with the right stuff. Algorithms and machine learning can also help with data analysis, problem-solving, report curation, and content curation.

By understanding the consumer behaviour and requirements, the automated processes prove beneficial for the client and the brand. The customer can get the relevant results without the wastage of time and resources. On the other hand, brands can provide customized user experiences for added sales and recognition by studying the customer data. Brands can also build marketing campaigns based on the analysis to guarantee enhanced business performance. 

An example of the excellent implementation via AI and ML is Talon, a UK-based outdoor media firm. It uses Plato for its campaign planning, media inventory, and execution. Online shopping companies such as Amazon and Flipkart also engage in contextual targeting and provide relevant offers and products to their customers. 

All brands send out standardized ads when watching television or passing by on the highway. The reason being, the customer base is unfiltered, meaning that everyone can see everything. However, using marketing technology to research the customer’s demands makes it possible to deliver a one-on-one experience in the digital domain. As a result, Artificial Intelligence and Machine Learning help brands make better marketing decisions by retargeting techniques and focusing on customers.