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Everybody is binge-watching one thing or another, so it gets challenging for OTT platforms to keep people’s attention. The amount of stuff available on the internet is limitless, and notifications about it continue to stream in like rain. However, Amazon Prime Video did it perfectly to capture people’s attention, and it seemed pretty effortless.
Some days ago, if we all remember, Amazon Prime changed its logo on social media accounts. It had confetti. Maybe, it was a sign of a party. But nobody could understand what it was for? Amazon sparked specific theories among the fans about whether the subscription rate was getting slashed or new updates were introduced? But none of it was true.
The brand even changed its bio of social media accounts to keep the mystery going. ‘Join the biggest party?’ what is the party about? But then, it came out as a surprise that even other OTT platforms joined the craze. This all seemed so confused, and it bamboozled everyone since these platforms are Amazon Prime Video’s competitors.
The hype is real! #JoinTheBiggestParty @discoveryplusIN @ErosNow @lionsgateplayINÂ @hoichoitv @manorama_max @mubiindia @onetribedocubay @ShortsTV_Corp pic.twitter.com/HHPxy5bALm
— amazon prime video IN (@PrimeVideoIN) September 24, 2021
After building up the anticipation and buzz, Amazon Prime Video finally revealed the details of the mysterious party in a Tweet.
Introducing #PrimeVideoChannels where you can enjoy more of your favourites with easy add-on subscriptions! Let the PARTY BEGIN! 🎉
Welcome 🥳 @discoveryplusIN @ErosNow @lionsgateplayIN @hoichoitv @manorama_max @mubiindia @onetribedocubay @ShortsTVEurope
— amazon prime video IN (@PrimeVideoIN) September 24, 2021
Amazon, one of the e-commerce behemoths, connect buyers and sellers. So, in the same way, Prime Video launched ‘Prime Video Channels’ will connect several other OTT platforms with the viewers. All they have to do is add-on subscriptions to popular OTT platforms.
Prime Video has enthralled us once again with this effective strategy, which is helpful because many people subscribe to various OTT platforms. Even so, they have trouble remembering usernames, passwords, and the billing due date. Prime Video stepped in to save the day by striving to become a one-stop streaming destination.
Discovery+, Lionsgate Play, Eros Now, DocuBay, MUBI, hoichoi, manoramaMAX, and Shorts TV are among the eight OTT channels available on the service, giving consumers a wide range of options for watching their favourite shows and series. The services will be accessible at a discounted rate for the first year, according to Amazon. Discovery+ is $4 a year, Mubi is $27, Hoichoi is $8.2, DocuBay is $6.8, ErosNow is $4, Lionsgate Play is $9.5, manoramaMax is $9.5, and ShortsTV is $4 a year.
Users can choose from a single add-on to custom-priced bundles that are tailored to their needs. WOW! Nobody could imagine this happening.
In India, Amazon’s Prime Video is competing against Netflix, Disney’s Hotstar, and MX Player, and now has more than 55 million monthly active users. In India, Hotstar and MX Player have a broader reach than Prime Video, and Netflix has actively pursued the country’s most affluent users.
Amazon’s strategy might help the e-commerce behemoth get a leg up in the race to be the one-stop-shop for everything, whether it’s content or purchasing.
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